Fashion designer Aloye graduated from Italian fashion and design school Istituto Europeo di Design (IED) with a Masters degree in Fashion Communication and Styling. With previous work experience working at high profile fashion labels including Alexander McQueen, Aloye launched her London based label Eyola in 2008.

Eyola takes inspiration from the opulent style of the Victorian era with a contemporary twist.
Each collection takes the form of Octettes which comprise of eight individually crafted and
distinct designs each with their own personality. The number eight is relevant primarily
as the figure ‘8’ reflects the hourglass shape created by the Victorian corset.

The bold colour palette is found throughout the Octettes- this was after all the
era when famous chemist William Perkins discovered brightly coloured
dyes. Most of the garments are available in a chosen bold colour or
in a shadow version of a more classic shade. Each design is
limited to a run of eight in a particular fabric or colour.